I believe that all people have their own reason on blogging, so you are. Give a vote to my poll and let us know what the most motivation on blogging.
Thanks for your participation.
Sunday, September 28, 2008 | 2 Comments
If you have a business either online, offline or both, you need a blog. Major industry players like PR leader Hill and Knowlton and computer maker Dell, among others, have already built a strong and loyal blog following. Businesses use this communication medium to enhance customer relationships, strategically position their company, show their expertise, test new ideas and products and strengthen consumer interest.
But equally important to corporate bloggers are the individuals who use their blog as a diary or forum for personal expression. Bloggers add tremendous value, providing independent journalism, sharing stories which might otherwise be considered too controversial or insignificant for mainstream media, exposing scams, sharing universal experiences or providing entertainment.
Blogs give users the control to set privacy preferences, allowing full public distribution, subscriber or invite-only, or restricted access to only the poster. This helps anyone stay in touch, build a social network or private journal. Post opinions, or share poetry or artwork on your blog and open up rewarding feedback and communications opportunities.
To engage their readers, bloggers can include home or viral videos, audio clips, photos and downloadable files like a resume, brochure or white paper. The more interactive the better, with popular bloggers talking to their audience, asking questions and soliciting advice. This makes readers feel important and involved.
Article Source: http://www.ArticleStreet.com/
Friday, September 26, 2008 | 3 Comments
Having created the the business blog you can then monetize it as well as personalize it to your own requirements. Once created, you can make money out of the blog by syndicating it through RSS to your business website. If you have decided that you will set up a blog for business, below are a few tips on how to make it one of the more interesting and popular blogs.
1 - Your audience.
You are writing your blog post for your audience to read, so don't forget that what you write is of interest to them. They have searched for through a keyword, or keyword phrase, and arrived at your blog. So, make sure they are happy with what they find and even interested enough to look a little further into your blog, and maybe visit your website.
2 - Words fail - see sketch.
A large block of text can become very boring when reading, especially online. A picture or graphic or two placed within the text breaks up the strict framework of the post and keeps the reader interested through to the end. It is especially true if the picture is relevant to the subject of the post.
3 - The content needs to be relevant.
The posts made to your business blog need to be relevant to the subject of the blog. In other words the blog is set up around your niche market and with keywords and keyword phrases that are relevant to the subject. The intent is to draw traffic to your blog based on those keywords and keyword phrases. The business blog needs to create a special relationship with its visitors with the aim to sell products or services/ If you consistently write good quality posts to your blog the visitor will return for more of the "good stuff", and will eventually trust that you know what you are talking about and buy one of your recommended products or services.
4 - Keep things simple.
The art of good communication is to keep things simple. Keep away from the technical jargon unless absolutely necessary and try to keep the sentences short and to the point.
5 - Make it interactive.
Audio and video are very good interactive methods, but all blogs come with a "comments" facility for each post made. Make sure that this feature is not turned off, and all comments must be approved before publishing them.
Before starting out with your blog you will need to do some pre-planning as to how you will personalize and monetize the blog, as well as how often you will post to it. An important fact to resolve is where will the content for each post come from. A good business blog needs a steady stream of interesting and relevant content in order to become a profitable venture - how will you complete this task? Remember that no plan is a plan to failure.
Friday, September 26, 2008 | 4 Comments